Start with WHY: Simon Sinek

Start with WHY: Simon Sinek

People don’t buy what you do. They buy WHY you do it.





The Golden Circle
  1. Why
  2. How
  3. What
Why is not a profit – That is a result not the reason we do something.


Apple –

  1. Why – Everything we do we believe in challenging the status quo.
  2. How – We make our products beautiful, easy to use and user friendly
  3. What – We just happen to build computers. Want to buy a computer? 
People don’t buy what you do. They buy WHY you do it. People support a business because they BELIEVE in what you are doing not because of what you’re doing but WHY.

ATTRACT people that believe what you believe.

Law of Innovation –
  1. 2.5% of our population are innovators
  2. 13.5 % are Early adopters
  3. 34% Early Majority
  4. 34% Late Majority
  5. 16% Lagers
If you want mass market success only after 15-18% market penetration. 15% just get it by default.

The Early Majority will only try something after someone else tries it.

The Early Adopters are BELIEVERS.  They do something because they believe.   They will bring the Early Majority in.

HOW ARE WE MESSAGING OUR PRODUCT?

TIVO –

OUR LOVE GROUP (EARLY ADOPTERS) are believers.